As a self-employed realtor or mortgage broker, you KNOW the competition is stiff. There are literally thousands of other agents in a given geographic area, doing exactly what you’re doing. You don’t need me to tell you that this is a highly competitive industry!
So when it comes to the social media presence for your business, you need to stand out! What makes you different? What makes you YOU?
We have worked with several clients over the years in the real estate and mortgage finance industries, and the Number One thing we tell them is “Don’t be afraid to let your personality shine through.”
Here are the top 5 social media tips for realtors that we give our clients when it comes to social media.
What are your hobbies? Your passions? What organizations do you support or are you passionate about? Don’t be afraid to share these things with your clients and potential clients, through social media. One real estate agent we worked with was an avid mountain biker. She and her husband travel all over North America to ride famous trails with different mountain biking groups. This is a huge part of her personality and something we encouraged her to share regularly on her page. Even if all of your social followers are not mountain bike enthusiasts, people like to know who they are doing business with, beyond the picture on your business card. Don’t be afraid to share that with them.
There’s nothing wrong with “casting a wide net” in the world of social media. Especially in the real estate industry when literally anyone you come across, either on the street or through your online presence, could be a potential client. But contrary to that, if you have a target market, go after them! Another realtor we worked with was crazy-passionate (like nothing we’ve ever seen!) about modern architecture. This is the vision he has for his business so we helped him go after that market, and the bulk of what we posted to his social platforms revolved around architecture of some kind, most often modern. We also encouraged him to connect (both online and off) with local home builders and architects who specialize in this type of construction. If you want it, go after it! Make the connections!
IN THE REAL ESTATE WORLD, STANDING OUT IS KEY. SHOW YOUR AUDIENCE WHAT MAKES YOU UNIQUE AND DIFFERENT.
Your personality can shine through even if you are utilizing content you found elsewhere on the internet. Found a great article from Better Homes & Gardens about container gardening that you think your followers might like? Great! Share it! But don’t just hit “share” and be done with it. Write an engaging headline and tell your followers WHY you thought they might be interested in this. They will appreciate the personalization and will be more likely to click through to the article.
There’s nothing wrong with looking at the lighter side of things, and social media is no exception. Should your business page be filled with jokes and cat memes? Of course not! But a lighthearted post every once in a while to show your sense of humour can do wonders for the traffic on your business page. Here’s a great example from another client of ours who is a mortgage broker. Having managed his social media pages for more than 2 years now, we’ve learned that his followers love anything to do with coffee or Star Wars. If we can find something that encompasses both, we have a home run on our hands! Those posts generate healthy engagement and bring people back to his page week after week. 90% of the time we are educating and informing his followers about mortgages and personal finance, but that other 10% we are entertaining them, and that will make this particular mortgage broker memorable in the eyes of his clients and potential clients.
Let’s be honest, we all know that Facebook is the casual, coffee shop business platform, and LinkedIn is the suit and tie, boardroom platform. But we don’t believe there’s a rule that says you are not allowed to have a personality in the boardroom! Are the Star Wars and coffee posts appropriate for LinkedIn? In our opinion, no. But that doesn’t mean that you can’t make your LinkedIn audience smile every once in a while. Why are all the smiles only allowed on Facebook? Utilize Tip #3 on LinkedIn as well, and let your personality shine through!
In this competitive world of real estate and mortgage finance, the best social media tips for realtors we can give is to sell YOU and what makes you different!
Good luck, and remember we are always here to help. From social media consultations and workshops to full social media management. We’ve got you covered!
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