Fueled by social.
A team by choice.
We’re the outside perspective that you need to refocus, revise, or begin your social media efforts. Our team of passionate and creative marketing experts have years of experience growing communities and creating and executing successful social media campaigns.
We have a mission
Peggy’s passion for helping businesses thrive comes from being a small business owner herself. For many years, she was a professional ballroom dancer and studio owner, achieving significant results with her digital marketing strategies. Her success inspired her to share what she learned, and since 2016 she has helped dozens of small businesses and community organizations take their social media to the next level.
Peggy believes that the online face of your brand is the most important way to engage and connect with clients and is dedicated to helping you showcase the most amazing aspects of your brand.
With strong values
Working with a well-rounded team of experienced industry professionals is a major component of Peggy’s strategy and success. The Social Gourmet’s relationship-based team includes a Social Media Strategist, Graphic Designer, Photographer, Content Writer, and Digital Ads Specialist.
We work together to ensure that your message is customized and relevant to your industry, your specific organization, and – most importantly – to you and the people who are interested in what you have to offer.
From a social media perspective, research is a little different than traditional market research. We create a practical and successful social media strategy from nuanced market research that’s driven by how consumers behave on social media.
Your plan is always customized to match who you are and what you need, not just what we offer. Whether you have a very specific idea of what you need or no idea where to start, we will create a tailored, results-driven social media plan for your business.
You and your team don’t have to handle every detail of your social media marketing. We can put your plan into action and use our experience to steer it in the right direction even when hiccups come up, market conditions change, or your business expands into new areas.
“The difference between an audience and a community is which way the chairs are facing.” ~ Chris Brogan
Since 2016 I have been the driving force behind The Social Gourmet, a boutique social media management agency in Grimsby, Ontario, servicing clients throughout the Niagara region and across Canada. As CEO and founder of the agency, I lead a team of driven and inspired creative minds, dedicated to helping small businesses and community organizations reach their business goals.
My passion for helping businesses thrive comes from being a small business owner myself, and my belief that the online face of your brand is the most important way to engage and connect customers.
I am an active member of my business community, having sat on the Board of Directors for the Grimsby & District Chamber of Commerce and volunteered as the Community Sponsor for the Positive Space Project at Grimsby Secondary School. I am the founder of the West Niagara Small Business Network, and in 2020 The Social Gourmet was proud to become a Certified Living Wage Employer in the Niagara Region.
I love making new connections and building my online community, so feel free to reach out and get social!
Frequently Asked Questions
1. Which social media platform is the best?
How will you know if your social media campaign is successful?
Measuring performance and adjusting the strategy might be the most important part of social media marketing. We can show you how your campaign is going with detailed reporting about what specifically is working, and what should be fine-tuned.
Are paid ads necessary, or right for my business?
Paid ads may not be necessary, but they can be very useful. It all depends on your specific situation. We can explore the possibility of paid social media ads when we create a strategy for your business.
How does The Social Gourmet keep clients in the loop?
It’s important that your whole team walks away with the information and skills they need to execute your social media strategy. Our comprehensive coaching sessions will give your team the skills they need, and we’re always close by to help when needed.
What do the coaching sessions entail?
Our coaching sessions involve a 90-minute, one-on-one meeting with our Social Media Strategist. Prior to the call we’ll learn more about your business and what you’re looking to achieve with social media. Then, we’ll create a customized agenda, so we can spend the time discussing what you really need to know.
Can The Social Gourmet handle everything?
Yes! Although our one-time strategy services are popular, we can also manage the execution of your social media strategy for you. You can focus on running your business while we take care of the posting and commenting. We’ll also report back to you on how your social media presence is evolving, so you have the knowledge you need to make informed decisions moving forward.
We love to communicate! Reach out to us today to talk about your needs and learn more about our services.
Send us a Message
Located in Grimsby, Ontario. Servicing clients across Canada