As my Grandmother always said, “Anything worth doing is worth doing well.” And although the world of social media was many years away when she gave me that advice, it still applies today, and it applies to the social media presence for your small business....
ARE YOUR SOCIAL MEDIA ACCOUNTS SUFFERING FROM THE GRILLED CHEESE EFFECT? I’m pretty sure you saw the title of this post and thought, “The Grilled Cheese Effect? What the heck is she talking about?” As a Social Media Manager, the biggest roadblock I encounter when...
“Spelling doesn’t matter.” That’s what my son’s sixth grade teacher told her students a few years ago. Spelling doesn’t matter?! I wanted to march down to the school and let her know what I thought of her advice. What planet is she on?! Clearly not a planet where...
LinkedIn is one of those social platforms that most small business professionals have, but don’t necessarily know how to utilize effectively. I hear it all the time – “I have a LinkedIn profile, but I don’t really know what to do with...
If you’re an entrepreneur or small business owner, like it or not, you need to master the art of networking. If I’m being brutally honest (and I usually am), networking was not high on my list of fun things to do when I started my business. But I knew it was important...
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