The Social Blog

As my Grandmother always said, “Anything worth doing is worth doing well.” And although the world of social media was many years away when she gave me that advice, it still applies today, and it applies to the social media presence for your small business. Your professional social media presence needs to be well-thought-out and […]

ARE YOUR SOCIAL MEDIA ACCOUNTS SUFFERING FROM THE GRILLED CHEESE EFFECT? I’m pretty sure you saw the title of this post and thought, “The Grilled Cheese Effect? What the heck is she talking about?” As a Social Media Manager, the biggest roadblock I encounter when speaking with potential clients is this: “Oh, my assistant/receptionist/niece does […]

“Spelling doesn’t matter.” That’s what my son’s sixth grade teacher told her students a few years ago. Spelling doesn’t matter?! I wanted to march down to the school and let her know what I thought of her advice. What planet is she on?! Clearly not a planet where she’s responsible for marketing a business. Just […]