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Have you ever wondered why someone ended up doing what they do? Was it a winding road that took them there, or did they always know this was where they would end up?
My road to the role of Social Media Manager and small business owner seems winding, and yet social media was a part of my professional journey from the beginning.
My love of social media on a personal level came in 2004, with the arrival of Facebook. At that time my son was a toddler, and you know how many pictures you take when your kids are that age! And yet the task of sharing those photos with friends and family involved hard-wiring the camera to your computer, downloading the photos, resizing them all, putting them into a file folder, and then finally emailing them off to Grandma or Aunt Betty so they could share in your family memories. Inevitably they would call to say they couldn’t open the file anyway!
For the sharing of photos and memories on a personal level, Facebook was a game-changer. From a business perspective, my use of social media began in 2010 when I opened my first small business in Burlington, Ontario. I decided to combine my love of social media with my education in the field of Broadcasting, and become my own social media marketing department.
Over the course of the next 18 months, I attributed close to 60% of my new and retained business to social media marketing. So I know it works!
I HAVE LEARNED A LOT ABOUT SOCIAL MEDIA, THE MOST IMPORTANT LESSON BEING THAT SOCIAL IS KEY.
I also learned that to do it right is a huge time commitment. And time is something that is always in short supply when you are self-employed.
That’s why I’ve structured my business – The Social Gourmet – specifically to help small business owners and self-employed professionals free up valuable time without breaking the bank.
I truly believe that focusing on the “social” side of social media is what will set your business apart from the rest.
If you are interested in more information, please reach out. And, of course, we would love for you to connect with us on social media!