As my Grandmother always said, “Anything worth doing is worth doing well.”
And although the world of social media was many years away when she gave me that advice, it still applies today, and it applies to the social media presence for your small business.
Your professional social media presence needs to be well-thought-out and scheduled. Whether you choose to do this yourself, or hire a social media manager to assist you is up to you. But treating your business’ social media presence as an afterthought is doing your business a huge disservice.
You’re doing what you love! That’s why you are that amazing, cape-wearing superhero we call an entrepreneur! You are following your dreams and busting your butt to get there! We get it! But if promoting your business online and connecting with your clients and potential clients is the last thing on your to-do list at the end of a busy day, then how is anyone going to know how amazing you and your business really are?!
So you’ve got two choices. Set aside a dedicated amount of time each day (a SCHEDULED period of time!) that you utilize to focus on your social media presence, or hire a social media manager to help you manage your accounts. If your goal is to manage things yourself then we find first thing in the morning to be best. Start your day connecting with clients and customers online, sharing the latest updates about your business, posting relevant articles you think your followers may be interested in, posting photos of projects you are working on. The wealth of content out there is limitless!
I’ve mentioned this “set aside an hour a day” plan in several workshops I’ve presented and I inevitably start hearing the rumblings from the back of the room about how we, as entrepreneurs, are already working 12 to 16 hours a day, and where the heck are we supposed to find another hour?! I get that too! Remember, I am in your shoes now and I have been there before.
I like to explain it this way. Think of social media as part of your overall marketing plan. If you were going to implement a print marketing campaign, for example, you would likely find a marketing agency, speak with a graphic designer, discuss colours, fonts, etc, take time to review the proofs they send you, proofread the print portion of the material, etc, etc, etc. And all of that would take time. It would be utterly ridiculous of you to call up a marketing agency, tell them that you’d really love a killer print marketing campaign, but then tell them that you really don’t have time to make it happen. Say what?!?!
Your social media presence is no different. If you truly want to get yourself and your small business out there on social media, then you have to make it a priority. Bottom line. And if you truly do not have one more hour in your day, then do some research and hire a social media manager that specializes in working with small business owners and entrepreneurs.
The bottom line with social media marketing is that you get out what you put in. If I handed out one single business card last month and then said “Well I’m certainly not investing in business cards again! I got NO business from that card I handed out last month!” you would think I was crazy. Of course you have to hand out dozens (if not hundreds) of business cards in order to get your name out there. Why would you think social media is any different? If you make one random post today and then abandon your account for 2 weeks, it’s like the one business card example. You have to be consistent. Daily posts with relevant content. Your social pages are like living business cards. And people don’t lose them in the bottom of their purses! Bonus!
So when it comes to promoting your small business through social media, take Grandma’s advice. “Anything worth doing is worth doing well.”
And if social media is NOT what you do well, then it’s OK to admit that and find someone to help you. Our Social Gourmet team would be more than happy to meet with you for a social media consultation, small business workshop, or to discuss full management of your social media accounts. We would love the opportunity to help you take your small business to the next level.
Our motto – “Let us do what WE love so that you can concentrate on doing what YOU love!”
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